Privacy Policy | Vitalitaly Italian Gourmet Food

Privacy Policy

Last updated: June 2026

Vitalitaly ("we", "us", "our") is committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable EU/EEA data protection laws.

1. Who We Are

Vitalitaly is operated by Ludovico Palomba, a registered Italian farmer and founder of Vitalitaly, selling premium Italian gourmet food products across Europe via vitalitaly.net.

📧 Contact: ludo@vitalitaly.net | WhatsApp: +49 172 3238991

2. What Data We Collect

We collect the following personal data when you place an order or contact us:

  • Name, email address, phone number
  • Billing and shipping address
  • Payment information (processed securely by Shopify Payments or PayPal — we do not store card details)
  • Order history and purchase behaviour
  • IP address and browser data (via cookies)

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Respond to your enquiries and provide customer support
  • Improve our website and product offering
  • Send marketing communications (only with your consent)
  • Comply with legal and tax obligations

4. Legal Basis for Processing

  • Contract performance — to fulfil your order
  • Legal obligation — for tax and accounting purposes
  • Legitimate interest — to improve our services
  • Consent — for marketing emails (you can withdraw at any time)

5. Data Sharing

We do not sell your personal data. We may share it with trusted third parties solely to fulfil your order:

  • Shopify Inc. (e-commerce platform)
  • PayPal (payment processing)
  • Shipping carriers (DHL, DPD, GLS, etc.)
  • Klaviyo (email marketing, only if you have opted in)

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined above, and in any case for a minimum of 10 years for tax and legal compliance purposes.

7. Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with your national data protection authority

To exercise your rights, contact us at ludo@vitalitaly.net.

8. Cookies

We use cookies and similar technologies to improve your browsing experience and analyse website traffic. You can manage your cookie preferences via our cookie banner.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.